庞浩杰
首席工业设计师、
工业设计总监
杰果工业设计创始人
Red Dot、iF Design、IDEA设计奖项得主
庞浩杰2010年毕业于沈阳航空航天大学设计艺术学院工业设计系。
大学四年到北京设计公司实习，整个大学四年级在设计公司实习中度过，为今后工作积累了丰富的实习经验。毕业后转正为职业工业设计师。
2013年到南京继续工业设计相关工作，亲自主导了几百例设计项目，从挖掘客户需求、设计研究、草图设计、产品设计到落地生产全流程的有了更全面的认知和理解，同时积累了丰富的团队管理与项目管理经验。
2017年与合伙人冯益茹联合创办杰果工业设计公司，担任首席工业设计师，设计总监。为提供更转专业和全面的设计服务，经营理念上追求“小而精、精而美”的发展模式，让我们有时间和精力为每一位客户提供更专业和负责人的设计服务；创业以来为众多企业提供过全流程设计解决方案。特别是与很多过客户建立了长期稳定的战略合作模式，为长期通过工业设计赋能企业发展打下基础。
杰果设计十分注重设计品质与服务质量，自成立以来，设计团队已获得国内外顶尖设计奖项36项。
2020年与冯益茹一起创办了杰果设计的自有设计品牌-杰果文创，其中開山红茶已经上市销售。
Pang Haojie graduated from the Industrial Design Department of the School of Design and Art at Shenyang University of Aeronautics and Astronautics in 2010.I interned at a Beijing design company for four years in college, and spent the entire fourth year interning at a design company, accumulating experience for my future workRich internship experience. After graduation, I became a professional industrial designer.In 2013, I continued my work in industrial design in Nanjing and led many product design projects, including design research and sketch design
I have gained a more comprehensive understanding and understanding of design strategies and the entire production process, and have also been engaged in design management work and positions.
In 2017, he co founded Jieguo Design Company with partner Feng Yiru, serving as the Chief Industrial Designer and Design Director.Founder Jieguo Design pointed out that in terms of business philosophy, it pursues a development model of "small yet refined, refined yet beautiful"; Currently serving numerous clients
The enterprise has provided a full process design solution. Especially by establishing long-term and stable strategic cooperation models with many former clientsThe long-term and in-depth empowerment of enterprise development through industrial design has laid a solid foundation.
In 2020, together with Feng Yiru, we founded Jieguo Design's own design brand - Jieguo Cultural and Creative, with Kaishan Black Tea already on the market for sale.Led the design team to win 36 top design awards both domestically and internationally.
冯益茹
总经理
兼品牌策略总监
杰果工业设计创始人
Red Dot、iF Design、IDEA设计奖项得主
2009年大学毕业，毕业后任职于北京的知名4A广告公司7年的时间从事广告媒介策划工作，积累了丰富的品牌推广传播和运营管理的经验。
创立杰果设计以来，为众多知名企业提供专业的设计服务。客户主要有：菲尼克斯、蔚蓝科技、新华网、基蛋生物、禾柏生物集团、途牛、故宫文创、人民日报、珍爱网、分众传媒、红高粱集团、中国航天科工、晨光集团、峨眉山文创、华捷艾米等，过程中不断完善服务体系总结经验，不断延伸设计服务的深度，与众多客户建立了战略合作关系。
2020年主导创立杰果文创自主设计师品牌，其中開山红茶包装活动德国iF设计大奖，并进入南京多家销售门店售卖。
Feng Yiru graduated from university in 2009 and worked in 4A advertising for five years after graduation, accumulating rich experience in management and brand operation. During the 4A period, we mainly served world-class brand customers such as BMW, Infiniti, Mercedes Benz, Haier, JD.com, etc.
During this period, I have accumulated rich experience in internet advertising marketing and planning, and am skilled in digital media advertising placement and social media marketing planning.
The main clients we serve include Phoenix, NIO Technology, Xinhua News Agency, Jidan Biotechnology, Hebai Biotechnology Group, Tuniu, Palace Museum Cultural and Creative, People's Daily, Zhenai Network, Focus Media, Honggaoliang Group, China Aerospace Science and Industry Corporation, Chenguang Group, Emeishan Cultural and Creative, Huajie Amy, and many others, providing our team with a high-quality design service experience for our clients.
In 2020, he led the establishment of the Jieguo Cultural and Creative independent designer brand, including the German iF Design Award for the Kaishan Black Tea packaging event, which was sold in multiple sales stores in Nanjing.
冯益茹 CEO
庞浩杰 CDO
设计奖项/Award
关于
JEWGOO DESIGN
杰果设计
add.中国_北京通州经济开发区
北京杰果文化发展有限公司于 2017年成立，JEWGOO DESIGN 南京杰果文化发展有限公司 成立于2017年，由冯益茹与庞浩杰联合创立。
我们希望通过工业设计专业赋能企业，让每一件设计作品都是客户满意的一份杰出成果，这个初心就凝结成了公司的名字-杰果设计。
杰果工业设计是一家以“为创新品牌打造变革性产品与体验”为使命的年轻设计团队。
我们得设计服务内包括产品设计、品牌策略、文创产品开发三大方向，目前在南京有战略合作的优质包装厂、在苏州有手板加工厂，在深圳建立的较为完善的供应链管理体系，并入股了一家中型模具及注塑工厂，为合作伙伴的创新产品落地执行保驾护航。
打造“小而精、精而美”的是我们矢志不渝的经营理念和追求的目标。我们并没招募一个能快速同时处理多个大型项目的大型设计团队，而是选择打造一个小团队紧密的协同工作，确保每个项目我们都能投入足够的时间和精力，为更好的、更深入的提供专业的设计服务。
正因如此，杰果设计积累了优质客户，他们对设计认知高，价值认同感强，能给予设计团队最大的信任和鼓励，与设计师一起解决产品研发过程中的诸多问题。
我们以用设计解决问题为设计理念，服务内容从设计研究与用户研究开始，对客户提供的设计需求深入解读。战略合作伙伴我们甚至会在项目早期介入产品定位、功能定义等重要的决策环节，从设计角度为客户提供更多的想法，草图创意阶段是我们非常重视的设计阶段，我们在短时间内提供尽量多的草图设计方案与客户深入探讨，深入到产品研发环节中。我们目前已经积累了超过一万多张优质的草图方案。并在项目过程中融入DFM设计理念，更好的为产品批量生产做好保障。
在杰果，我们重视合作伙伴提出的任何设计需求，重视团队设计师的专业知识和想法的积累，为客户创造更多具有变革性的产品与体验。
Jewgoo Industrial Design was established in 2017, and JEWGOO SIGN Nanjing Jieguo Cultural Development Co., Ltd. was jointly founded by Feng Yiru and Pang Haojie.
We hope to empower enterprises through industrial design expertise, so that every design work is an outstanding achievement that satisfies customers. This original intention has been condensed into the name of the company - Jewgoo Design.
Jewgoo Industrial Design is a young design team with the mission of creating transformative products and experiences for innovative brands.Our design services include three main directions: product design, brand strategy, and cultural and creative product development. Currently, we have a high-quality packaging factory with strategic cooperation in Nanjing, a prototype processing factory in Suzhou, and a relatively complete supply chain management system established in Shenzhen. We have also acquired a medium-sized mold and injection molding factory to ensure the implementation of innovative products for our partners.
Our unwavering business philosophy and goal is to create "small yet exquisite, exquisite yet beautiful". We did not recruit a large design team that could quickly handle multiple large-scale projects at the same time. Instead, we chose to create a small team that worked closely together, ensuring that we could invest enough time and energy into each project to provide professional design services for better and more in-depth work.As a result, Jieguo Design has accumulated high-quality customers who have a high understanding of design and a strong sense of value identification. They can give the design team the greatest trust and encouragement, and work together with designers to solve many problems in the product development process.Our design philosophy is to solve problems through design, and our service content starts from design research and user research, providing in-depth interpretation of the design needs provided by customers. As strategic partners, we may even intervene in important decision-making processes such as product positioning and functional definition in the early stages of the project, providing customers with more ideas from a design perspective. The sketch and creative stage is a design stage that we attach great importance to. We provide as many draft design solutions as possible in a short period of time to deeply discuss with customers and delve into the product development process. We have accumulated over 10000 high-quality sketch solutions so far. And integrate DFM design concepts into the project process to better ensure mass production of products.
At Jewgoo, we value any design needs raised by our partners, value the accumulation of professional knowledge and ideas from our team designers, and create more transformative products and experiences for our customers.
关于
Cooperation partners
合作伙伴
我们的合作伙伴
杰果设计客户有蔚蓝科技、禾柏生物集团、基蛋生物股份、人民日报、故宫博物院、中国航天科工、金智院、红旗汽车、菲尼克斯、我乐家居、红高粱集团、峨眉山文创、美乐威科技、清源泰硕、铖联科技等众多知名客户；同时还有很多细分领域的卓越品牌客户。
杰果设计的合作伙伴的业务领域覆盖人工智能、医疗器械、工业自动化、智能硬件类、文化文旅景区、区域公共品牌等众多领域；
我们为合作伙伴提供设计研究、品牌策略、产品设计、结构设计、样品制作、供应链管理、模具监理、包装设计及打样、包装量产及供货等系统的设计服务；
杰果设计以“为创新品牌打造变革性产品与体验“ 为使命，为客户提供专业、系统的设计服务。
JEWGOO Design has many well-known clients, including Ulan Technology, Hebai Biotechnology Group, Jidan Biotechnology Co., Ltd., People's Daily, Palace Museum, China Aerospace Science and Industry Corporation, Jinzhi Institute, Hongqi Automobile, Phoenix, Wole Home Furnishings, Honggaoliang Group, Emeishan Cultural and Creative, Meilewei Technology, Qingyuan Taishuo, and Chenglian Technology; At the same time, there are many outstanding brand customers in specific fields.
The business areas of JEWGOO Design's partners cover many fields such as artificial intelligence, medical devices, industrial automation, intelligent hardware, cultural and tourism scenic spots, regional public brands, etc;
We provide design research, brand strategy, product design, structural design, sample production, supply chain management, mold supervision, packaging design and sampling, packaging mass production and supply system design services for our partners;
JEWGOO Design is committed to creating transformative products and experiences for innovative brands, providing professional and systematic design services to customers.
关于
Service process
服务流程
我们的设计与服务流程
杰果设计的服务内容包含四大类：产品设计、品牌策略、包装设计、文创开发；项目早期，我们会仔细倾听以确认具体设计要求并明确与合作伙伴的共同目标，与此同时，在设计实施过程中，在产品定位、销售渠道、用户人群、功能体验、材料特性、成型方式、成本结构等方面做深入研讨，与合作伙伴研发团队保持密切沟通。高效密切的有效沟通是非常重要的。
我们也非常关注产品的价值，不做无用的设计。创造有价值的产品或者品牌，设计一定要从用户角度出发，而不是合作伙伴的决策团队。
草图设计是杰果设计团队一直坚持在做的设计研发过程的重要环节，我们会提供大量的手绘草图方案用于跟客户深讨论。在这个阶段会针对产品的定位，用户操作体验，功能排布及成型方式做全面的讨论，草图设计过程中融合了DFM设计理念，每款草图创意方案都会满足基本的制造要求。
杰果设计还会提供手板制作，包装打样等纵深服务，验证设计方案的可行性、操作的舒适性与体验、拆件方式的合理性、硬件排布的合理性、表面处理方式等诸多方面。这是设计研发环节中非常重要的部分，最终我们还会辅助客户对接模具等加工工厂，针对CMF给出整体解决方案，确保设计方案效果的有效落地。
The service content of JEWGOO Design includes four categories: product design, brand strategy, packaging design, and cultural and creative develo
In the early stages of the project, we will carefully listen to confirm specific design requirements and clarify common goals with our partners. At the same time, during the design implementation process, we will conduct in-depth discussions on product positioning, sales channels, user groups, functional experience, material characteristics, molding methods, cost structure, etc., and maintain close communication with our partner's R&D team. Efficient and close effective communication is very important.
At the same time, I also pay more attention to the value of products, creating valuable products or brands. Design must be from the perspective of users, rather than the decision-making team of partners.
Sketching design is an important part of the design and development process that the Jego design team has always been committed to. We will provide a large number of hand drawn sketch solutions for in-depth discussions with clients. At this stage, a comprehensive discussion will be conducted on the product positioning, user experience, functional layout, and basic molding methods. The sketch design process integrates DFM design concepts, and each sketch creative solution will meet basic manufacturing requirements.
JEWGOO Design will also provide extended services such as prototype production and packaging sampling to verify the feasibility of the design scheme, comfort and experience of operation, rationality of disassembly methods, rationality of hardware layout, surface treatment methods, and many other aspects. This is a very important part of the design and development process, and ultimately we will assist customers in connecting with mold and other processing factories, providing comprehensive guidance and solutions for CMF, to ensure the perfect implementation of the design plan effect.
SERVICES
服务模块
DESIGN PROCESS
设计流程
关于
Creating transformative products and experiences for innovative brands
为创新品牌打造变革性产品与体验
自从1986年中国首次引入工业设计概念，在清华大学成立了第一个工业设计专业学科以来，近四十年的发展时间内，伴随着中国经济迎来了史无前例的飞速发展。近些年，随着经济发展的稳定和市场的成熟，中国企业也从最开始的野蛮生长向规范化、国际化、规模化的发展模式转变。随之而来的是激烈残酷的市场竞争，当行业竞争趋于白热化，技术等方面积累趋于平衡。企业经营者为了赢得更大市场机会，需要不断寻求新的竞争手段来武装自己。互联网时代的“以用户为中心”对众多发展模式和经验理念冲击非常大，企业经营者更加关注用户，关注产品体验。在工业高度发达的今天，信息化时代的当下。工业设计无疑是新的竞争手段和博弈点。工业设计专业也迎来了飞速发展时期。
不可否认，到今天还是有很多企业对工业设计价值的认知是有局限的，这与企业所处行业的竞争格局息息相关的。杰果设计团队保持小规模团队，确保深入服务每一个客户。同时，我们努力通过服务优质的客户来提升自身能力，通过不断提供自身能力为更多优质客户提供设计服务。我们以“为创新品牌打造变革性产品与体验”为团队使命，寻找认可工业设计价值的优质客户，与客户一起创造更多就有变革性的产品与体验，创造更多有市场竞争力的产品与体验。
我们对设计始终保持高度的热情，我们相信：深入研究，用心设计制造的产品会对我们得生活产生更多积极影响，同时为合作伙伴提供更具有市场竞争力的差异化设计解决方案。
Since China first introduced the concept of industrial design in 1986 and established the first discipline of industrial design at Tsinghua University, this year marks the 38th year. At the same time, China's economy has ushered in an unprecedented period of rapid development. With the stability of economic development and the continuous changes in the market, Chinese enterprises have also shifted from primitive growth to standardized, international, and large-scale development models. As market competition accumulates, when industry competition tends to balance, business operators need to seek new competitive methods to win greater market opportunities. The era of user centricity has brought about a period of rapid development in the field of industrial design.
It is undeniable that there are still many companies with limited understanding of the value of industrial design today, which is related to the competitive landscape of the industry in which they operate. The Jieguo design team is small in scale, but we strive to enhance our own capabilities by serving high-quality customers, and provide design services to more high-quality customers by continuously providing our own capabilities. Our team mission is to create transformative products and experiences for innovative brands, seeking high-quality customers who recognize the value of industrial design. Together with our customers, we create more transformative products and experiences, and more competitive products and experiences in the market.
We always maintain a high passion for design, and we believe that products that are deeply researched, carefully designed, and crafted will have a more positive impact on our lives, while providing our partners with more competitive and differentiated design solutions in the market.
关于
Why does Jewgoo Design stand out from the crowd
杰果设计为什么与众不同
创新、务实、勇敢
这是杰果设计团队的核心，我们富有创造力，勇于面对挑战。我们在服务过程中时刻保持克制、务实的态度。杰果设计不断追求创新，勇于挑战，设计师务实富有责任心。
小而精、精而美的执行团队
执行团队有着多年丰富的设计服务与产品化经验，保持团队规模可以确保我们亲自参与每个项目并始终保持高标准、保质量的设计水准。我们始终与客户决策者与工程师保持密切联系，为客户提供全方面的设计服务。
至简求臻、创新产品力
以最精简的零部件构成产品；
以最简约的设计呈现优美；
以最节省的能耗实现理想效果“简”是风格，“臻”才是目标。
纵深服务、持续推进产品化
用户研究、设计研究、产品设计、结构设计、手板验证、模具监理、包装设计与打样、批量供货管理等服务内容，为合作伙伴提供产品设计纵向延伸服务，持续推进有价值的产品化。
Innovation, pragmatism, and bravery
This is the core of the Jego design team, we are creative and brave in facing challenges. We always maintain a restrained and pragmatic attitude during the service process. Jieguo Design constantly pursues innovation, dares to challenge, and the designer is pragmatic and responsible.
A small and exquisite execution team
The execution team has years of rich experience in design services and productization, and maintaining a team size can ensure that we personally participate in each project and always maintain high standards and quality design standards. We always maintain close contact with customer decision-makers and engineers, providing customers with comprehensive design services.
Pursuing excellence through simplicity and innovating product strength
Construct products with the most streamlined components;
Presenting beauty with the simplest design;
To achieve the desired effect with the most efficient energy consumption, simplicity is the style, and excellence is the goal.
Deep service and continuous promotion of productization
We provide vertical extension services for product design to our partners, including user research, product design, structural design, prototype verification, mold supervision, packaging design and sampling, and batch supply management, to continuously promote productization.
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